GambleAware Amasses £4.5m In Donations with William Hill on Top of the List

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The British gambling charity, Gambleaware, has revealed that the United Kingdom operators donated more than 4.5 million pounds. Such amount was amassed during the first three quarters of the 2020-2021 financial year.

The UK Gambling Operators That Participated in the £4.5m GambleAware Donation Pool

The list of UK operators who donated to GambleAware included Flutter Entertainment, Bet365, and William Hill. Flutter Entertainment committed to donating £874,000 in the nine months leading to December 31. As for Bet365, it donated £763,000. On the top of the list comes William Hill, which donated £540,000 and pledged to donate £1,000,000 for the full 2020-2021 financial year. GambleAware also received GBP450000 from Gamesys, GBP50000 from 888 Holdings, and GBP 28000 from Praesepe Holdings, which has pledged GBP85500. Other notable donations came from Petfre Gibraltar, Casumo, and Blueprint.

That is not all, as GambleAware also got funds from regulatory settlements between the UKGC and operators. These settlements include £3m from Will Hill resulting from its agreement after money laundering and harm prevention failures at Mr. Green UK Casino. Other settlements include £5.8m from none other than Betway. It was a result of its breach of money laundering and social responsibility regulations for its high-spending players.

GambleAware Launches New Campaign for National Gambling Treatment Service

GambleAware, in the meantime, launched a brand new phase in its latest campaign. That campaign aims to promote awareness regarding the National Gambling Treatment Service, which is a free service in the United Kingdom. It is provided along with the NHS (National Health Service). It is available via phone, face-to-face and online, across Great Britain.

The new campaign is going to promote itself through the press, as well as online and on the radio. It targets the high-risk players who are between twenty-two and fifty-five years old. It has a tagline and a motto that says, “Start to Re-gain Control.” The campaign aims to stress the symptoms of problem gambling. The campaign's content emphasizes that people who have problem gambling will often feel disconnected from family and friends. The campaign will also show these players who easy it is to access treatment and get the help that they need. The new campaign by GambleAware will also target specific areas that it identified as having more proportions of people who are at-risk. These areas include the West Midlands, East Midlands, and London.

The engagement and communications director of GambleAware, Zoe Osmond, said that so far, their campaign has been successful in encouraging people to contact the NHS service for help. On the other hand, he said that there is still much more than that to be done. GambleAware issued the 1st report on the NHS treatment service last October. The findings of the report state that those who used the service witnessed a 90% improvement. That is not all, as, in November, GambleAware launched a new survey that discusses the barriers to demand and the take up of the treatment for problem-gambling and its related harm.

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