GVC Holdings has announced its new agreement with Playtech PLC, which is going to cover a new long term business and commercial partnership.
Playtech and GVC Holdings Enter a New Business Agreement
GVC Holding has announced that it has entered a new business agreement with Playtech PLC. The gaming and software developer has been serving as the primary system and platform supplier for the acquired properties of GVC, which are Ladbrokes and Coral in the UK. GVC has integrated the assets of Ladbrokes and Coral throughout 2018, and industry analysts have always wondered about the nature of the relationship that GVC will have with Playtech, as GVC decided to service its legacy betting brands in the UK through its in-house proprietary platform.
GVC Holdings, through its recent announcement, answered those questions by confirming that it has entered a new commercial agreement with Playtech plc, which is going to run until 2025. According to the terms of this deal, Playtech is going to be the primary services and products provider to the global selection of brands that GVC has. The development teams of Playtech and GVC are going to strategically collaborate to service ROAR Digital, the joint venture between MGM and GVC US, which is a property that is aiming to establish a strong standing for itself in the United States market.
GVC Holding’s Update to its Stakeholders
The Chief Executive of the company, Kenneth Alexander updated the stakeholder by saying that the company is glad to announce that it has agreed to enter the deal with Playtech. He added that after this deal, more of the company’s customers would be able to enjoy some of the best gaming content from a world-leading supplier. The Chief Executive said that it would also add flexibility when it comes to migrating the different technology platforms, which will aid them in the accelerations of the integration between Coral and Ladbrokes. He closed the announcement by saying Playtech BGT is going to be its lead betting software supplier for its self-servicing betting terminals for its Ladbrokes Coral shops and properties in the UK, Belgium, and Ireland.
On the other hand, Playtech’s CEO, Mor Weizer, stating that they are also pleased to have reached such an agreement with GVC. He added that this deal is going to help them expand the already successful partnership that they had with Ladbrokes Coral during the last six years. He finished by saying that it is a testament to the strength of Playtech’s offerings and capabilities and that they are looking forward to supporting GVC Holdings and its brands throughout the upcoming years.
Betfair UK Relieved by ASA’s Ruling Over its Controversial Ad
The UK ASA (Advertising Standards Agency) has issued its ruling regarding the Betfair Advertisement. The decision stated that the advertisement did not breach any of the ASA’s guidelines and therefore, it will not receive any punishment.
The ad that Betfair released in November of last year showed a man on his phone, walking in the street before he entered through a secret door into a room with other people watching a large screen airing a horse race. There was a voice over that ended its statement by saying Betfair, where guts meet smart, and that what ignited the complaint. It was about using the “Smarts” in this context which would aim to exploit the susceptibilities of young people.