IGT, the well-renowned casino software supplier, and distributor have further expanded its business relationship with OLGC (Ontario Lottery and Gaming Corp). The news showed recently that the Canadian OLGC had approached International Gaming Technology (IGT) with a partnership deal. According to the terms of this proposal, the tech-supplier is going to develop and create electronic Bingo gaming content for the games platform of the state-run bingo operator.
IGT to Develop Electronic Bingo for Canadian OLGC
International Game Technology, agreed to the deal that would allow it to provide the OLGC with electronic bingo gaming content. Approaching this deal makes a lot of sense as IGT tries to expand its reach in the province and Canada. According to the terms of the new partnership, the electronic bingo content of IGT is going to be available to players from all over Ontario the Canadian Province. Currently, twelve charitable gaming venues are in strategic locations over the Canadian Province. For starters, these twelve venues are going to host the new Electronic Bingo content from International Game Technology content in their respective cities and towns. Also, the Canadian OLGC also stated that as soon as the licensing and regulatory logistics are over, the electronic bingo content from IGT will become available for players on the online platform of the operator as well.
IGT’s Approach to Offering Electronic Bingo
International Game Technology is not new to offering lottery games in Canada, as it provides its platform for internet ticket purchases that facilitate the whole process. IGT also supervises legit poker operations in Canada, which is going to be the perfect fit for its electric bingo offering in Ontario. Before the agreement, IGT specialized in offering interactive gaming systems to many platforms and operators. To successfully make the experience more personalized and rewarding to the players, IGT is going to aim to target the audience with incredible gaming titles. These titles are inevitably going to attract players from across Ontario. Once IGT establishes its electronic bingo operators in Ontario, it is going to target other provinces in Canada so it can bring its exciting e-Bingo experience to players from across the country.
The software giant is also not going to start from scratch, as it already has a set of amazing e-Bingo games in its portfolio. Some of these favorite e-Bingo games are Bengal Eyes, Pharaoh’s Legacy and Golden Rooster. They are going to be avialbale at the Canadian OLGC. These existing titles, as well as new titles, are all going to form a part of the portfolio that is going to be available to the Canadian players. Players are also always drawn to games that the OLG offers. The reason behind that is that it guarantees that the profits that the games generate are going to advantage the region further and benefit its community.
IGT’s Expansion Plans in The Canadian Market
IGT’s interest in the Canadian market has been growing, and it has recently teamed up with Net Entertainment to simplify its future operations in its partnership with BCLC (British Columbia Lottery Corp).