The Online gambling industry is experiencing massive waves of interest in the UK and other parts of the world, including America. The estimated gross yield of gambling in the United Kingdom alone generated over 14 billion in revenue, a third of which is directly attributed to the online gambling sector. In America, millions are now declining a trip to Sin City Las Vegas, instead choosing to place their bets online. Having the opportunity of playing their favorite slots and table games at home is too irresistible for most players to pass by.
Many of these online casinos have perfected their marketing prowess down to the finest detail, including things like an absence of vibrant colors on their websites. Instead, many online casinos’ replace these bright colors with those more affiliated with classic Casino colors. Simple black and white along with other variations of darker shades are used to create a more inviting atmosphere for players. Developing marketing strategies for specific target demographics are another tactic used by many online casinos as a way to develop a loyal fan base, providing them with a constant income stream.
Rose Slots, for example, is a popular UK based online slots provider who targets specifically middle-aged women. This fact is evident in all of the company’s marketing endeavors, even down to the game designs and general product marketing campaigns. Many of Rose Slots users would never think of using another provider for their wagering needs as its distinctly female platform is recognized amongst many women as a trusted alternative to other male-centered providers.
The unique approach to targeting a specific demographic in advertisement campaigns is certain to grant those implementing such tactics with a constant revenue stream and a solid base of subscribers for many years to come. As a matter of fact, it is estimated that is a plethora of untapped markets with regards to demographics which new companies can take advantage of. Companies new to the industry are likely to benefit a great deal from this particular marketing strategy as it will help them find their niche in a tank full of sharks.
Cost-effective Mobile apps are also generating newfound interest amongst millennials. Market research concluded that desktop platforms still occupied the largest share of the market in 2017. It is estimated that these types of platforms have been growing at a CAGR of about 8% during the forecasted period. This growth rate is expected to be offset by a rise in the use of Mobile gambling apps. Despite the platform, Europe seems to be dominating the majority of the market as of 2017, experiencing growth rates of approximately 9% during the forecasted period.
Liberalization of regulations coupled with innovative mobile applications for users smartphones will defiantly augment the growth of the European market. Some of the biggest countries in the online gambling market also include Mainland China, Hong Kong, with Argentina and Mexico being the largest markets in the Latin American Hemisphere. The United States is following suit with congress and the senate legalizing sports betting in many States.