Software companies and operators are scrambling to develop apps and promotions to take advantage of the 2018 World Cup in Russia, which is hands down the biggest sporting event of the year.
One exciting new offer designed to bring World Cup action to the home of customers comes in the form of a sports-themed roulette game provided by NetEnt. The exciting new game from the Swedish-based provider will be available in their live casinos throughout the summer World Cup competition.
A week after its release of a World Cup Widget for its slot games NetEnt is now turning its attention to players of online casinos who have demonstrated an equal interest in live casino games and World Cup competition. The Live Sports Roulette is set to launch on June 14 and its debut will coincide with a World Cup match that will pit Russia against the nation of Saudi Arabia.
The game will be available to players on both desktop computers and mobile applications and will follow tournament play in real time. Dealers, in addition to their normal duties of announcing bets and calling out winning numbers, will provide players with game commentary while a live feed will be used to keep them abreast of upcoming games scheduled, in-game statistics for current gameplay, and information regarding group tables.
NetEnt's sports-themed roulette is also outfitted with an exciting promotion the company will call the Goal Smash Roulette. This promotion allows online casino players the opportunity to take part in daily drawings and giveaways with a prize pool that totals 75,000 Euros.
Live Sports Roulette from NetEnt will be made available on all platforms partnering with the company including sportsbooks, online casinos, and other websites where online gambling takes place.
World Cup A Great Opportunity For Gambling Platforms at NetEnt
The 2018 World Cup Competition is expected by all knowledgeable of the industry to be the largest betting event in the world despite the fact that much of this gaming action will no doubt take place on black market platforms. This year's tournament is expected to exceed the record of $1.5 billion wagered by British gamblers at the annual World Cup competition four years ago. Globally, the betting on the event will easily reach into the tens of billions of dollars.
Sportsbetting venues and casinos are not the only financial sector that sees benefits during World Cup competition. During the 2014 competition, FIFA, the game's organizing body, raked in more than $4 billion as a result of television contracts and marketing deals. The interest that is generated by the World Cup will benefit a variety of business sectors including the tourist industry, retail sales, hospitality, and more.
The Free Round Widget introduced by NetEnt also takes advantage of World Cup excitement by providing a fully customizable soccer-themed tool that can be utilized by operators of online casinos to offer free spins to customers. These offerings by NetEnt allows to the company to bring all the excitement that will take place in Russia to its live casino games.