The Buffalo Wild Wings chain of restaurants has been popular amongst sports fans for quite some time now. The experience allows for great appetizers, meals, and drinks while enjoying a variety of sports on televisions around the sports bar restaurant. First established in 1982 by a couple of male figure skaters from the Midwest. Since then, its grown nationally and globally as they've expanded to 1,200 locations across the United States, Canada, Mexico, India, United Arab Emirates, and other locations. Now they're looking to further expand with the potential for sports betting inside restaurants.
Sports Betting at Buffalo Wild Wings
In 2017, Inspire Brands purchased Buffalo Wild Wings for $2.4 billion while also taking on the chain's debt. Inspire also owns the popular Arby's fast food establishments and now that sports gambling has become legal in several states, it could be coming to Buffalo Wild Wings. A total of 43 states in the U.S. have casinos in them, but not all of these states allow for sports betting. For quite some time, Nevada has allowed for all varieties of gambling including sports betting. Due to a Supreme Court decision from earlier in 2018, states can now decide if they want to allow sports betting. New Jersey, Delaware, and Mississippi have all legalized it within their borders.
The current plan for Inspire Brands is to let their patrons participate in sports gaming within the states that have legalized sports betting. However, it could take some time to work out an agreement with a sportsbook and to put licensing guidelines in place. Buffalo Wild Wings' owner has already mentioned that adding sports betting into their restaurants makes sense, but they will probably need a suitable partner to help get things in place. That could be DraftKings based on recent reports.
DraftKings Could Become a Partner
DraftKings has been one of the top online fantasy sports gaming websites for some time now. Founded in Boston, Massachusetts back in 2012, DraftKings had over 8 million users on its apps or websites as of the summer of 2017. It allows customers to win money for the performances that various athletes or teams achieve in sports including baseball, basketball, football, hockey, NASCAR, and mixed martial arts.
They are currently considered the largest of the daily fantasy sports providers around, but there's also FanDuel which is No. 2. So far, only DraftKings has been mentioned as a possibility for Buffalo Wild Wings. DraftKings may soon expand their expertise into the realm of sports gambling as well. That could mean providing a sportsbook type service for customers.
It's believed that some of the states in the U.S. would prefer “on-site” betting over online betting. If DraftKings establishes a partnership with Buffalo Wild Wings, they could make that happen inside the restaurants. It would mean more patrons coming into the chains because of an interest in placing sports bets. Various details need to be worked out before this happens, but if it does it could be a win-win for Buffalo Wild Wings and DraftKings.